Feature
Updated 2026-11-07
Ordr campaigns let you broadcast to audience segments on WhatsApp (and email on the Scale plan) with scheduling and delivery reporting, using the same customer profiles and order history as your AI agent—so marketing is not a disconnected inbox.
Segment customers, send template-safe WhatsApp campaigns, and measure delivery without leaving the workspace that already holds your orders.
Generic bulk tools blast a phone list. Ordr campaigns start from clients and orders already in the tenant, so win-backs, launches, and reminders target real shoppers.
WhatsApp marketing only works when templates and windows are respected. Ordr keeps template ops next to campaigns so your team is not juggling three dashboards.
Campaigns sit beside abandoned-cart recovery, social auto-replies, Autopost, and retention tools—growth is one layer of the same platform, not a bolt-on messenger.
A bakery wants to reach customers who ordered before but have been quiet for a while. It segments those clients from order history, picks a Meta-approved template announcing a new menu item, and schedules the send. When customers reply, the AI agent answers questions and takes the order, and staff step in only for exceptions. The bakery then reads delivery results in the same workspace.
Campaigns do not remove WhatsApp's rules. Outbound messages outside the customer-care window need an approved template, and you should only message people who agreed to hear from you. Meta bills WhatsApp message fees to your own Meta account; they are not part of Ordr plan pricing.
Campaigns, automations, retention, and loyalty are included on Growth, Pro, and Scale. Email delivery and abandoned-cart recovery are included on Scale. Check the live comparison table on the pricing page for the current list.
Ordr campaigns are for customers who know you and have agreed to receive messages. If you plan large cold-outreach sends to purchased phone lists, WhatsApp's policies prohibit that, and Ordr is not the tool for it.
Yes. Campaigns let you message audience segments on supported channels, including WhatsApp, using Meta-approved templates where required. Official Meta message fees stay on your Meta account.
Ordr campaigns sit on the same customer and order data as your AI agent and storefront. You can follow up people who ordered, abandoned a cart, or opened a chat—not only a raw phone list.
For WhatsApp outbound outside the customer-care window, yes. Ordr supports template submission and campaign scheduling; Meta’s rules and fees still apply.
Yes. Campaigns reopen the conversation; the AI agent can then take the order or booking, and staff can hand off anytime.
No. WhatsApp expects recipients to have opted in, and outbound messages outside the customer-care window need an approved template. Use campaigns for customers who already chat with you or ordered from you.
Ordr plans are a monthly USD fee with AI credits and do not include Meta fees. Meta bills WhatsApp message fees to your Meta account, so your total depends on your volume and Meta's current rates.