Skip to content

Feature

Chat automations and follow-up rules

Updated 2026-11-09

Ordr automations are rules that wait for one trigger and then act on their own. Two ship with the platform, abandoned-cart recovery and loyalty points, and you can add your own rules for triggers such as a completed order or an inactive customer, all under delivery limits you set.

Recover abandoned carts, reward loyal customers, and follow up on your own triggers without exporting customers to another automation tool.

Ordr Automations screen listing abandoned-cart recovery and loyalty points with their delivery limits, plus an empty area for your own rules
The Automations screen in the Ordr dashboard, shown with sample demo data.

Built in: abandoned-cart recovery

When a signed-in customer leaves items behind, Ordr can send one consent-safe reminder on WhatsApp and then email. You choose how long to wait before it goes out and how often one customer can be reminded, so recovery does not turn into spam.

  • One consent-safe reminder
  • WhatsApp, then email
  • Delay and frequency limits

Built in: loyalty points

When a customer pays for a qualifying order, Ordr awards points automatically and lets the assistant redeem them at checkout. You set how many points a currency unit earns and what a block of points is worth as a discount.

  • Points awarded on paid orders
  • Redeemed in the chat checkout
  • Earning rate and discount value you set

Your own rules

Add a rule for a trigger of your own, such as a completed order or an inactive customer, and choose the follow-up. Rules use the same orders and customer records as the rest of the workspace, so they never run on a stale spreadsheet.

  • Completed-order trigger
  • Inactive-customer trigger
  • Same delivery limits as built-ins

Example: a cart left behind (illustrative)

A signed-in customer adds items on the storefront and leaves. After the delay you set, Ordr sends one reminder on WhatsApp. If that customer was already reminded within your frequency limit, nothing is sent. When they return and pay, loyalty points are awarded automatically if the order qualifies.

  • Reminder after your delay
  • Frequency cap respected
  • Points on the paid order

Messaging rules that stay in force

Automations do not bypass WhatsApp's rules. Free text is allowed only for 24 hours after the customer writes, and later follow-ups need an approved template. Email follow-ups skip addresses that bounced or complained. Meta bills WhatsApp fees to your own Meta account.

  • 24-hour free-text window
  • Approved templates after it
  • Suppressed emails are skipped

Plan availability

Automations and loyalty points are included on Growth, Pro, and Scale. Abandoned-cart recovery is included on Scale. The comparison table on the pricing page always shows the current list, so check it before you plan a rollout.

  • Automations and loyalty: all plans
  • Abandoned-cart recovery: Scale
  • Live table on the pricing page

When automations are not the right fit

Ordr automations work on events inside Ordr, such as carts, paid orders, and customer activity. If you need triggers from many unrelated outside systems, check that the events you need exist in Ordr first, or connect those systems another way and keep Ordr for the conversation layer.

  • Events inside Ordr
  • Check your trigger list first
  • Not a general-purpose integration hub

FAQ

What are Ordr automations?

Rules that wait for one trigger and then act on their own: recovering an abandoned cart, awarding loyalty points, or following up on a rule you write. Each one runs under delivery limits that you set.

Which automations ship built in?

Abandoned-cart recovery and loyalty points. Cart recovery sends one consent-safe reminder, on WhatsApp and then email, after a delay you choose and no more often than a limit you set. Loyalty points award points on qualifying paid orders and let the assistant redeem them at checkout.

How is this different from campaigns?

Campaigns are scheduled sends to a segment you choose. Automations wait for a trigger, such as a signed-in customer leaving items behind, and act on that one customer.

Can I write my own rules?

Yes. Add a rule for a trigger of your own, such as a completed order or an inactive customer, and choose the follow-up. Your rules run under the same delivery limits as the built-in automations.

Do WhatsApp messaging rules still apply?

Yes. WhatsApp allows free text only for 24 hours after the customer writes. Outside that window a follow-up needs an approved template. Meta bills WhatsApp message fees to your own Meta account.

How do I avoid over-messaging customers?

Each automation has delivery limits: a delay before the first message and a cap on how often one customer can be contacted. Keep them conservative, and review the results, since a run can be sent, suppressed, or failed with a reason such as a closed WhatsApp window.

Which plans include automations?

Automations and loyalty points are included on Growth, Pro, and Scale. Abandoned-cart recovery is included on Scale. Check the live comparison table on the pricing page for the current list.