Guide
Updated 2026-11-12
Ordr turns buying-intent Instagram and Facebook comments into DM (or Messenger) order chats: keyword match → public or private reply → catalogue-aware AI checkout—while complaints route to staff instead of a sales script.
A practical Ordr workflow: match a comment keyword, reply publicly or privately, open a DM, and let the AI continue with catalogue-aware order taking.
Pick keywords or patterns that mean buying intent — price, size, “interested”, product codes — and map each to a reply template or AI handover. Keep complaint words on a separate path that notifies staff instead of opening a sales script.
Once the customer is in DM, the same Ordr agent that runs WhatsApp can answer from the catalogue and start structured checkout steps: variants, quantities, delivery or pickup, and confirmation.
Use approved copy for public replies, escalate complaints, and avoid promising stock you do not have — the catalogue should be the source of truth. Ordr uses official Meta Graph APIs; it does not scrape or fabricate engagement.
Connect the Instagram professional account and Facebook Page, test one buying-intent keyword and one complaint keyword, confirm private-reply permissions, and verify a test order appears in the Ordr inbox with the correct customer profile.
This guide is the step-by-step comment → DM → order workflow. The Instagram DM order automation answer is the shorter “can we take orders in IG DMs?” page for searchers comparing agents.
Ship a tiny matrix before you scale rules: price/size/“interested”/SKU → private reply + AI order; “broken”/“refund”/“scam” → staff only; emoji-only or “nice” → ignore or thank-you public reply with no DM. Expand only after the smoke tests pass.
MENA feeds mix Arabic, English, and Franco-Arabic spellings of the same intent. Mirror critical keywords in both scripts and test franco variants (“mehtag”, “price?”) so the rule does not only fire on perfect MSA.
Yes. Social automation rules can match comments and send public or private replies, with optional AI continuation in DM.
Yes. Instagram, WhatsApp, and Messenger share the same agent and catalogue contract unless a platform limit requires a difference.
Route sensitive matches to human review instead of a sales script. Handoff exists for exactly these cases.
No. One Ordr tenant and agent cover both when Meta connections are configured.
Arabic readers get a full RTL guide with hreflang to the English twin—same workflow, localized copy—not a machine-translated iframe.